by Emma Weise | Jun 26, 2024 | Brand Strategy, branding, Business |
Chaos creeps into your business over time. Often going unnoticed. Perhaps you can relate to Elena, the CEO of a thriving consulting firm that’s grown from a solo operation to a team of 20 professionals over the last decade. Her company, once known for its...
by Emma Weise | Jun 2, 2024 | Brand Strategy |
The market is constantly changing. There’s constant pressure to rebrand and refresh to keep up with changing trends and stay top-of-mind for your customers. But does rebranding really need to happen as often as some would have you believe? Let’s dig...
by Emma Weise | Mar 1, 2024 | Brand Identity, Brand Strategy, branding, Client Work |
PROJECT DETAILS: Industry: Construction Business Type: Solar [Electrical] Package: Fresh Brand services: Package included: Brand Foundation Brand Identity Google Profile Social Page Website Summary: The Challenge: Whilst the client had a wealth of experience in the...
![A Brand Strategists Deep Dive into User Trends [AI Insights]](https://old.freshsage.co.za/wp-content/uploads/2023/11/1-1080x675.png)
by Emma Weise | Nov 16, 2023 | Brand Strategy, Business |
The Rise of AI in User Interactions Ai is the hot topic for many people right now. The truth is, we’ve all been using ai [long before ChatGPT was a thing]. We just didn’t realise it [or maybe we didn’t want to realise it]. How else do you think they...
by Emma Weise | Nov 1, 2023 | Brand Experience |
There are 3 common LinkedIn mistakes that I see all the time on Busy Professionals profiles. [and how you can fix them] I’ve taken a look at over 100 LinkedIn Profiles, and the following key mistakes come up over and over again. Don’t worry, we all make...
by Emma Weise | Oct 31, 2023 | Blog |
There have been some pretty significant moments during the last few weeks of our Rugby world cup, that have presented some incredible branding lessons & insights – we are sharing a few of our favourite highlights: 1. We are “Stronger together” [Taglines are...
